FloraFly is a project created to showcase a website, motion graphic, and branding
elements for an online plant shop. The goal was to create a website and brand
that is accessible to people unfamiliar or new to owning and buying plants. Aspects
such as the UI and descriptions were made in away that caters both towards
newcomers as well as experienced plant owners.
This Project's goal was both to create an appealing and affective brand
system as well as a website with a focus on user experience. As someone
who has always wanted to get into taking care of plants, but has felt kind
of intimidated when trying to buy them, I wanted to solve a problem myself
and many others have experienced.
To give a complete breakdown and representation of the brand,
I created an animated advertisement for the website.
