FloraFly is a project created to showcase a website, motion graphic, and branding
elements for an online plant shop. The goal was to create a website and brand
that is accessible to people unfamiliar or new to owning and buying plants. Aspects
such as the UI and descriptions were made in a way that caters both towards
newcomers as well as experienced plant owners.
This Project's goal was both to create an appealing and affective brand
system as well as a website with a focus on user experience. As someone
who has always wanted to get into taking care of plants, but has felt kind
of intimidated when trying to buy them, I wanted to solve a problem myself
and many others have experienced.
To give a complete breakdown and representation of the brand,
I created an animated advertisement for the website.
